Nvidia brushed off the technology lead that rival Advanced Micro Devices built by releasing the first graphics chips to support DirectX 11, saying the release only gives AMD a short-term advantage that won’t have a long-term effect on the graphics market.
The marginal advantage of beating Nvidia to market is overshadowed by wider changes in the graphics processing market, which is moving from just graphics processing to handling parallel computing tasks, said Michael Hara, senior vice president of investor relations and communications of Nvidia, at the Barclays Capital Global Technology Conference in San Francisco last week. Hara’s remarks were carried online in a webcast.
