British graphics chips specialist 3DLabs Ltd. has had another makeover, and is now part of a new initiative with its parent, Singapore based Creative Technnology, dubbed ZiiLabs. The new venture and name was revealed at CES in Las Vegas, as was the company’s ZMS-05 applications processor and OEM platform, dubbed Zii platform, based on the SoC.
The processor is based on what Creative calls a ’stemcell’ architecture, which appears to operate in a parallel manner similar to the stream processors found in current GPU architectures in GPU applications.
Creative has not revealed any specific details about the processing elements yet, but it claims that they have a high ‘compute density’ that allows the ZMS-05 ‘to do an immense amount of media processing in far less time and with far less energy than taken by standard processors.
